017 areas
SEO
Search visibility from research to optimisation.
- SEO
- On-Page SEO
- Off-Page SEO
- Keyword Research
- SEO Auditing
- Content Optimization
- Backlink Building
Digital Marketing Skills
024 areas
Performance Marketing
Search campaigns built around intent.
- Google Ads
- Performance Marketing
- Campaign Planning
- Keyword Targeting
033 areas
Social Media
Audience-focused planning and paid social.
- Meta Ads
- Social Media Marketing
- Content Planning
043 areas
Website
Building and structuring business websites.
- WordPress
- Elementor
- Basic HTML
052 areas
Analytics
Reading what the data is saying.
- Google Analytics
- Google Search Console
062 areas
Creative
Visual and written content for marketing.
- Canva Designing
- Content Writing
072 areas
Lead Generation
Turning attention into enquiries.
- Lead Generation
- Digital Strategy
Capabilities
What I work with
Six areas of practical digital marketing work, built through professional training and hands-on projects.
01SEO
Search Engine Optimization
- On-Page SEO
- Off-Page SEO
- Keyword Research
- SEO Auditing
- Content Optimization
- Backlink Building
- Search Visibility Strategy
02Performance Marketing
Google Ads & Paid Marketing
- Google Ads Campaign Planning
- Keyword Research
- Search Campaigns
- Ad Group Structuring
- Ad Copywriting
- Performance Marketing Fundamentals
03Social Media
Social Media Marketing
- Social Media Marketing
- Content Planning
- Creative Content
- Audience-Focused Communication
04Website
WordPress & Elementor
- WordPress
- Elementor
- Website Planning
- Website Structure
- Content Placement
- Basic Website Optimization
05Content
Content Marketing & Writing
- SEO Content Writing
- Article Writing
- Keyword Integration
- Content Planning
- Search Intent
- Reader-Friendly Writing
06Lead Generation
Lead Generation Strategy
- Lead Generation Planning
- Digital Campaign Strategy
- Customer Journey Thinking
- Performance-Focused Marketing