Digital Marketing Work & Projects

Abstract dark visual representing website design and development work

globalbagcare.site

Global Bag Care

Digital Marketing & Business Project

WordPress
SEO
Google Business Profile
Social Media
Lead Generation

A practical business-focused digital marketing project for Global Bag Care, involving website planning and development along with SEO, keyword research, Google Business Profile work, social media marketing and lead generation planning.

Challenge

Building a stronger digital presence for a service-focused business and creating a foundation for better online discoverability and customer engagement.

Strategy

Plan the website and its content around what customers actually search for, then support it with a Google Business Profile, social presence and a lead-generation path.

Execution

Website planning and development
WordPress website creation
SEO
Keyword research
Google Business Profile
Digital marketing strategy
Social media marketing
Lead generation planning

Impact

Stronger

Digital presence

Better

Search visibility foundation

Clearer

Customer journey

Growth-ready

Lead generation strategy

Abstract dark visual representing search engine optimisation analysis

Global Bag Care

On-Page SEO Optimization

SEO
On-Page SEO
Keyword Research
Content Optimization

Performed practical on-page SEO work focused on improving the website's structure, relevance and search optimisation.

Strategy

Map priority keywords to individual pages, then rewrite the on-page elements so each page has one clear topic and a clean internal path to the rest of the site.

Execution

Keyword research
Keyword implementation
Meta title optimisation
Meta description optimisation
Heading structure
Content optimisation
Image / ALT text considerations
URL structure
Internal linking
Basic website optimisation

Impact

Search-ready

Content structure

Optimised

On-page elements

Relevant

Keyword targeting

Stronger

SEO foundation

foodzyrestro.com

Foodzy Restro

SEO Audit & Optimization Strategy

SEO
Website Audit
On-Page SEO
Technical SEO

Conducted a practical SEO audit for Foodzy Restro to evaluate the website's search optimisation and identify opportunities for improvement.

Challenge

Understanding the website from a search engine optimisation perspective and identifying areas that could be improved for stronger organic visibility.

Strategy

Audit the site the way a search engine reads it — structure, content, headings and images — and turn the findings into a prioritised, actionable roadmap.

Execution

Website SEO analysis
On-page SEO evaluation
Keyword analysis
Content analysis
Heading structure review
Image optimisation review
SEO recommendations
Audit reporting

Impact

SEO

Visibility opportunities

Content

Optimization opportunities

On-page

Improvement areas

Strategy

Actionable SEO roadmap

Abstract dark visual representing content and off-page marketing work

Foodzy Restro

Off-Page SEO & Digital Authority

Off-Page SEO
Link Building
Digital Presence

Executed a practical off-page SEO strategy designed to strengthen online presence, create additional digital touchpoints and build a foundation for search authority.

Strategy

Build authority steadily across a spread of quality off-page channels rather than chasing volume, creating genuine discovery points around the brand.

Execution

Social bookmarking
Profile submissions
Directory submissions
Classified ads
Guest post
Article submission
Web 2.0

Impact

Stronger

Off-page foundation

Expanded

Digital presence

Additional

Online discovery opportunities

Growth-ready

SEO authority strategy

Abstract dark visual representing a paid search advertising funnel

Aggarwal Travels

Google Ads Campaign Strategy

Google Ads
PPC
Keyword Research
Performance Marketing

Created a practical Google Ads campaign for Aggarwal Travels, focusing on search intent, keyword targeting and campaign structure.

Challenge

Developing a search advertising strategy capable of connecting a travel business with users actively looking for relevant services.

Strategy

Start from search intent, group keywords into tightly themed ad groups and write ad copy that matches exactly what the searcher asked for.

Execution

Campaign planning
Keyword research
Search intent analysis
Campaign structure
Ad group planning
Keyword targeting
Search ad creation
Ad copy development
Campaign objective planning

Impact

High-intent

Search strategy

Targeted

Keyword selection

Clear

Ad messaging

Growth-focused

Campaign structure

SEO Content

Content that starts with search intent.

Created search-focused content as part of practical content marketing and SEO writing work, combining keyword strategy with structured, useful and reader-friendly information.

Top Places to Visit in India

Travel · SEO Content

Top Dog Breeds in India

Informational · SEO Content

Punjabi Style Rajma Recipe

Food · SEO Content

Search-focused

Content structure

User-first

Readable information

SEO-ready

Keyword integration

Engaging

Content presentation

Creative Design

Canva + Adobe Express

Marketing-focused visual design created with Canva and Adobe Express, with a focus on visual hierarchy, clean composition and engaging communication.

Cover of the Foodzy Restro SEO Audit Report

Creative Portfolio

Canva

Adobe Express

Impact

From strategy to impact.

Every project has been an opportunity to understand how different parts of digital marketing contribute to business growth — from search visibility and content to paid campaigns, websites and lead-generation strategy.

SEO

Visibility-focused strategies

Paid Ads

Intent-driven campaigns

Content

Search-focused content

Websites

Business-focused digital experiences

Social

Audience-focused communication

Lead Generation

Growth-oriented strategy